Young Lions x Snapchat
Our brief asked us to create a digitally-led movement by making “talking with pictures” the norm for mobile communication in Australia.
Our target audience were young digital natives who would become the key influencers in inciting action from people over 35, through sharing on channels that catch all demographics eye and serves a greater purpose.
As news appears to be getting bleaker everyday, with divisiveness and tragedy always on the front page, it was about time to share some love.
