FANTA HALLOWEEN

In 2020, Fanta was going to bypass their yearly ‘halloween’ brief due to COVID cancelling it (apparently door-knocking flies in the face of social-distancing). Despite this, we proactively put forward a simple, lo-fi build that let Australian’s know that Fanta is well and truly aligned with the fun of Halloween. The client loved it so much, they backed it with more budget to build the spooky Fanta cap in 4D. The final product, in both print and a 6” bumper, somehow found it’s way into BestAds!

It even scored some nice shout-outs from even nicer people.

”Thank you for the proactive Fanta idea. I love it.  So simple and so clever”
ADAM ROSS, LEADING CREATIVE STRATEGY AND IDEA DEVELOPMENT AT COCA-COLA SOUTH PACIFIC

”Like all great little social ads, it's a moving print ad. Sweet.”
ANDY FLEMMING, GCD, M&C SAATCHI SYDNEY, REVIEWED ON BESTADS