MENULOG
‘WENDELL SAILOR DOING NOTHING’
When footy fans demanded Katy Perry’s OTT Menulog spot be taken off their screens after State of Origin Game 1, we listened and offered up nothing. Beautiful, un-stimulating nothing. We created and aired spots featuring footy legend Wendell Sailor performing spectacularly-mundane tasks and the crowds went wild for our mild ads.
Winner of Australia’s “richest” creativity award, State Of Originality, winning $1 million worth of ad-spend across Nine.
Wendell having a brush.
Wendell having a read.
Wendell dreaming his dreamy dreams.