STREETS MELTDOWN

To celebrate Australia's gloriously illogical devotion to Streets ice creams, we built our new summer platform around a sight every Aussie knows all too well: iconic treats completely melted, yet still instantly recognizable. By proudly showcasing the messy, "weird and wonderful" state of fan-favorites like Bubble O’Bill and Golden Gaytime, this out-of-home campaign proves that our irrational love for these brands stands strong even when the ice cream falls apart.