THE LAST ORDER

To champion local food heroes at an unprecedented scale, we launched the next phase of Menulog's platform by fusing live-action filmmaking with advanced AI tools to create hundreds of hyper-localised ads tailored to specific Aussie suburbs. We collaborated with hip-hop legends Bliss n Eso to build purpose-built voice and lyrical models, allowing us to generate custom audio shout-outs and cinematic storefront visuals for nearly 500 neighborhood restaurants. By using AI as a creative collaborator rather than a shortcut, we were able to deliver a massively scalable campaign that still feels handcrafted, giving independent businesses thousands of dollars in advertising value right where they need it most.

SILVER - Webbys
SILVER in Digital Craft + Brand Experience - AdStars
SHORTLIST - ARIA’s
GOLD - Cannes in Cairns
SILVER AI Craft - Festival of Media