TOOHEYS ULTRA

To bring Tooheys Ultra’s full-strength, zero-carb, and refreshingly smooth taste to life, we captured a sliding schooner traveling down a fantastically long, winding bar using an authentic, in-camera magnetized track. To bridge the brand's legacy with today's drinkers, we paired a cameo by cricket icon Mike Whitney with a smooth, modern cover of the classic Tooheys jingle by local favorites Dune Rats.