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YOUNG GLORY WORLD CHAMPIONS

 

YOUNG GLORY

With 8 briefs by 8 international judges over 8 months, going up against 200 teams around the world, Young Glory is known as Advertising's Tour De France for young creatives.

Like a couple of Lance Armstrong's, we came out on top as World Champions with the power of performance-enhancing drugs (caffeine). The grand prize? An all-expenses paid trip to Montreal. However, COVID bitch-slapped it out of our hands and replaced it with an 18k gold ring. We can’t complain.

But like life, it’s not about the destination (no, Montreal, no!), it’s about the journey. From trying to convince the western world to eat bugs, to making the ad industry more accepting and diverse, the competition was not only a gruelling creative endurance race but an exercise in creating punchy, simple solutions to a range of different problems. We’ve popped in a few that won big, and a few that we think should’ve but we assume there was some kind of mix-up.

 
 
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ROUND 6 GOLD WINNERS
BRIEF: Create a marketing stunt for Space Jam 2

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ROUND 5 SILVER WINNERS
BRIEF: Get young American’s choosing a South American holiday experience over a North American one

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ROUND 3 GOLD WINNERS
BRIEF: Make insects as craveable as burgers

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ROUND 8 BRONZE WINNERS
(We were awarded for something else, we just like this idea better)
BRIEF: Promote the ‘Moving Out’ Game while the world is in lockdown

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ROUND 2 FINALISTS
BRIEF: Make diversity part of the everyday in creative companies

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ROUND 2 (No award for this one, but LinkedIn released it a year later, we’re not salty)

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ROUND 7 FINALIST WINNERS (Below isn’t our winning idea, but we like it more)
BRIEF: Oasis has reunited. They have a new album, promote it. 

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ROUND 7 ACTUAL FINALIST WINNER

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ROUND 6 FINALIST
BRIEF: Create a marketing stunt for Space Jam 2

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