AHHHVOCADO

To change how Aussies shop for avocados, we realised we needed to address a brutal truth: 55% of the nation is accidentally bruising the fruit by aggressively squeezing the middle. Our solution was to give the fruit a voice by creating the "Ahhhvocado" - an exact Hass replica that literally yells in pain when squeezed, forcing shoppers to break the habit and check the neck instead. To cut through the noise, we paired this talking avo with Aussie strongman Eddie Williams for a catchy, social-led campaign that proves if a strongman can handle produce gently, anyone can.